Use the Trigger → Tension → Trade opener for cold outreach. The goal isn’t to prove you researched them—it’s to show why now might matter.
1. Trigger: Point to a real event. “Saw you’re hiring 12 SDRs this quarter.”
2. Tension: Name the likely pressure. “That usually exposes ramp inconsistency and manager bandwidth.”
3. Proof: Add one credibility line. “We helped a similar team cut new-rep ramp by 22%.”
4. Trade: Ask for a small next step. “Worth a 10-minute compare-notes call?”
This is Challenger-style prospecting: lead with a useful commercial insight, not a compliment.
🎯 Try this today: Pick one target account and write a 4-line outbound message using Trigger → Tension → Proof → Trade.