Sales Micro Learning

💡 Tip — Day 103

CAPO Filter — four questions that keep shiny objects from hijacking your roadmap 1. Customer value: If we ship this, what pain does it kill or desire does it unlock for our users? Name the metric it will move. 2. Advantage: Does it deepen a moat (speed, data, cost, brand) or could a rival copy it tomorrow? 3. Probability: Given our current talent, budget, and time, what’s the honest % chance we nail it? Round to the nearest 10. 4. Opportunity cost: What project of equal effort gets bumped? Say it out loud—if the swap feels dumb, walk away. If a proposal scores high on 1–3 and low on 4, green-light. Anything else is strategic noise. 🎯 Try this today: The next request that hits your inbox—run CAPO in 60 seconds, then reply “yes,” “no,” or “later” before context-switching steals another minute.