Sales Micro Learning

💡 Tip — Day 138

Use the “Answer-First Brief” when writing to senior leaders. Barbara Minto’s Pyramid Principle applies: don’t make busy people climb your logic ladder—hand them the answer, then the reasons. 1. Answer: Lead with the recommendation or conclusion. “We should delay launch by two weeks.” 2. Why: Give 2–3 reasons, not a data dump. “Payment failure rate is 11%, support scripts aren’t ready, and rollback risk is high.” 3. Risk: Name the trade-off honestly. “Delay costs us one campaign slot but protects customer trust.” 4. Ask: State the decision needed. “Approve revised launch date by Friday.” 🎯 Try this today: Rewrite one email or slide so the first sentence is the answer, not the background.