💡 Tip — Day 144
Use the Next-Step Lock to stop strong calls from ending in the graveyard of “send me some info.” Closing isn’t always asking for the signature—it’s securing the next visible commitment. 1. Confirm the business reason: “Is reducing ramp time still the outcome we’re solving for?” 2. Map the path: “Who else needs to weigh in before this moves forward?” 3. Book it live: “Let’s put 25 minutes on the calendar with them now.” 4. Split homework: “I’ll send the ROI model; you’ll confirm the current onboarding numbers.” 🎯 Try this today: On your next call, don’t leave with a vague follow-up. Leave with a calendar invite and one buyer-owned action.
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