💡 Tip — Day 157
When a prospect says, “We already have a vendor,” don’t attack the vendor. That makes them defend a decision they probably helped make. Instead, respect the incumbent and question the fit against today’s reality: “Makes sense. What’s changed in the business since you picked them?” 🎯 Try this today: Write a one-line response to your “we already use ___” objection that starts with agreement, then asks what has changed.
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