Sales Micro Learning

💡 Tip — Day 159

When a buyer says, “Can you do better on price?” don’t negotiate against yourself. If you respond with a discount, you just proved the first price was fake. Borrow from Never Split the Difference and use a calibrated question: “What part of the investment is hardest to justify?” Now you’re negotiating around the real constraint—not a reflexive ask. 🎯 Try this today: Write your one-sentence response to “Can you do better?” and use it before offering any concession.