Day 193: A vague next step is where deals go to nap

💡 Tip — Day 193

A vague next step is where deals go to nap. “Let’s reconnect next week” sounds polite, but it gives nobody a job, a deadline, or a reason to show up. Before you end the call, turn interest into motion: “To make that meeting useful, what should each of us have ready by then?” 🎯 Try this today: Pick one deal with a loose next step and send a 2-line note confirming the date, owner, and purpose of the next meeting.