Day 199: A buyer closes the proposal and says, “This looks useful, but…

💡 Tip — Day 199

A buyer closes the proposal and says, “This looks useful, but switching sounds painful.” The word “switching” may hide one specific concern. Make the burden concrete before answering: “When you picture the switch, which part feels hardest—moving data, getting internal buy-in, or getting the team productive?” Once they choose, you can address the real objection instead of promising that everything will be easy. 🎯 Try this today: Write that question into the notes for one deal where change effort could stall the decision.