💡 Tip — Day 205
A buyer spends ten minutes describing slow onboarding, reporting gaps, and costly errors. All three sound important, but only one may be strong enough to fund a purchase. Force the tradeoff: “If you could solve only one of those this quarter, which would you choose—and why?” Their choice reveals the priority. The “why” exposes the business consequence you can qualify, quantify, and build the deal around. 🎯 Try this today: Pick one upcoming discovery call and write this question beside the buyer’s three likely problems.
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