Sales Micro Learning

💡 Tip — Day 22

APEX Lens — a 4-step snap check to spot second-order risks before they blindside you. 1. Aim: State the goal in one sentence. 2. Probabilities: List the two most likely ways it could succeed and two ways it could fail. 3. Effects: For each path, jot the knock-on consequence one layer out (customers, ops, brand). 4. X-Factor: Identify one wildcard that could amplify or kill momentum (regulation, key hire leaving, competitor move). 🎯 Try this today: Before green-lighting your next initiative, run it through APEX on a sticky note. If an X-Factor feels scary, build a counter-move into the plan or hit pause.