Day 221: A buyer says, “We’re ready to move forward,” then everyone…

💡 Tip — Day 221

A buyer says, “We’re ready to move forward,” then everyone leaves the Zoom smiling. By Friday, the agreement is sitting between legal, finance, and an executive approver with no clear owner. Turn the verbal yes into a written ownership plan before the call ends: “Great—let’s confirm the path to signature: [name] will [next action] by [date], and I’ll [my action] by [date]. What step are we missing?” A close becomes forecastable when each action has one owner and one date. 🎯 Try this today: Pick one verbally committed deal and fill in the four blanks for your follow-up email.