💡 Tip — Day 226
A CFO wants a 12-month payback while the operations lead wants the fastest rollout. In the next meeting, both call the project “urgent,” but neither says which outcome should win if the options conflict. Invite a useful tradeoff: “If you had to protect only one—[outcome A] or [outcome B]—which would it be, and why?” The choice exposes the real buying priority, so your recommendation can match how the group will actually decide. 🎯 Try this today: Pick one active deal, fill in the two outcomes, and paste the question into your discovery agenda.
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