Tip — Day 247
A CFO says the project should shorten month-end close, improve forecast accuracy, and reduce audit prep. All three make the notes, but only one may survive when budget gets tight. Find the priority: “If this project could materially improve only one of those outcomes this year, which would you choose—and why?” The answer reveals the outcome the buyer is most likely to defend internally, giving your proposal a clear center of gravity. 🎯 Try this today: Pick one active deal with multiple desired outcomes and paste this question into your next-call notes.
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