Tip — Day 277
A buyer scrolls back and forth between the three packages in your proposal. “Which one do we actually need?” Make one recommendation tied to their stated goal: “To help you [buyer’s goal], I recommend [package] because [specific reason it fits that goal].” A feature comparison shows what’s different. A recommendation explains which differences matter for their decision. 🎯 Try this today: Pick one open proposal with multiple options and fill in this recommendation using the buyer’s stated goal.
Want a tip like this every morning?
Join the free daily Sales Micro Learning email — 5-minute reps to level up your craft. Unsubscribe anytime.
Subscribe to Daily Tips