Sales Micro Learning

💡 Tip — Day 30

MUST Check — a 4-gate filter for instant prioritization 1. Mission: Does it move a stated goal or OKR? If not, it’s a distraction. 2. Upside: Name the concrete win (revenue, insight, risk avoided) and its size. Fuzzy > small. 3. Second-Order: List one ripple effect if it works and one if it flops—clients, ops, brand. 4. Time/Talent: Can you staff it without stealing capacity from a higher-ROI project? Green-light only if it clears at least three gates; otherwise reshape or decline. 🎯 Try this today: When the next “quick” request lands, run MUST in your head—if it fails a gate, say, “Happy to help after X is finished, or we can trim the scope to fit.”