Sales Micro Learning

💡 Tip — Day 38

COIN Flip — a 4-line pitch that wins quick buy-in 1. Context: Start with their metric or pain (“Customer churn just blew past the 5% threshold”). 2. Outcome: Quantify the win your idea creates (“A self-serve FAQ could cut support tickets 30%”). 3. Implication: Spell out the cost of inertia (“If churn holds, we leave $2M ARR on the table this quarter”). 4. Next step: Ask for one low-risk move (“Kick off a 2-week pilot—no code changes, just new copy”). 🎯 Try this today: Draft your next request in four COIN bullets, then deliver it verbatim; notice how framing the cost of doing nothing sharpens attention.