Sales Micro Learning

💡 Tip — Day 63

SCORE Outline — a 5-step snap-brief that gets execs from “What?” to “Go.” 1. Stakes – open with the consequence of inaction or upside on the table (“Churn is creeping toward 6 %, risking $1.2 M ARR”). 2. Current state – one sentence on where we stand (“Onboarding emails ship 48 hrs late, users never activate”). 3. Option – your recommended move, verb first (“Cut email lag to 2 hrs via auto-triggered Zapier flow”). 4. Reason – the one data point or insight that proves it will work (“Teams that message <2 hrs see 40 % higher Day-7 retention”). 5. Endgame – the precise ask with owner + deadline (“Need $5 k for Zapier upgrade; approve by Friday so build starts Monday”). Slip SCORE at the top of any deck, email, or hallway pitch and watch decisions pop. 🎯 Try this today: Open the next update you owe leadership; rewrite the first five lines using SCORE—time yourself, it’ll take under three minutes and halve the back-and-forth.