💡 Tip — Day 176
Use the Signal Stack before you prospect. The goal isn’t “more activity” — it’s finding accounts where change is already creating pressure. 1. Fit: Does this look like your best customers by size, segment, team, or tech? 2. Friction: What signal suggests something is shifting — hiring, funding, new exec, expansion, layoffs, regulation, bad reviews? 3. Face: Who likely owns the problem created by that shift? 4. First line: Connect the signal to a business issue, not your product. Think Sales Acceleration Formula: prioritize with evidence, not vibes. 🎯 Try this today: Pick 5 target accounts and score each on Fit, Friction, and Face. Prospect the strongest one first.
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