Day 197: A new CRO starts Monday

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💡 Tip — Day 197

A new CRO starts Monday. By Friday, their inbox is full of congratulations while their first-90-day priorities are already taking shape. Use the leadership change as context, then connect it to a mandate they may own: “Saw you joined [company] as [role]. Leaders in this seat often reassess [process] to improve [business outcome]. Is that on your first-90-day list?” The trigger earns attention; the likely mandate gives them a reason to respond. 🎯 Try this today: Find one account with a new executive and write this first touch using their role, process, and desired outcome.

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