💡 Tip — Day 204
A deal closes with a 300-person fintech after a compliance deadline forced its team off spreadsheets. The logo matters; the buying condition is what makes the win repeatable. Turn that condition into an account filter: “Prioritize companies that are [company type], recently experienced [trigger], and now need to [urgent outcome].” This focuses prospecting on accounts with a reason to act, not just a reason to fit your ICP. 🎯 Try this today: Take one recent win, fill in that sentence, and use it to choose one account for your next first touch.
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