Tip — Day 239
A territory plan shows 60 manufacturers, but your product creates fast ROI only at plants running multiple shifts. The best-known logos may not have the operating condition that makes the problem expensive. Set one must-be-true filter before researching: “For this account to be worth pursuing, [observable condition] must be true. I can verify it through [public source].” This turns account selection into a quick evidence check, so research time goes toward companies with a plausible reason to buy. 🎯 Try this today: Write your must-be-true filter, then test it against one target account.
Want a tip like this every morning?
Join the free daily Sales Micro Learning email — 5-minute reps to level up your craft. Unsubscribe anytime.
Subscribe to Daily Tips