Tip — Day 267
A finance director downloads your forecasting guide. The topic fits their role, but the download alone doesn’t confirm an active project. Use the first follow-up to learn what brought them in: “Thanks for requesting [resource]. Is this connected to something you’re working on now, or are you gathering ideas for later?” Their answer helps you match your follow-up to their timing instead of treating every download as a meeting request. 🎯 Try this today: Pick one recent inbound lead and fill in this message as an email draft.
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